Personalised URLs (or PURLs) utilises new technology to link traditional direct marketing with the power of the internet.

Imagine you sent a beautifully crafted postcard to every individual on your database, inviting them to enter an online competition via a personalised web address (ie www.yourdomain.com.au/john.smith). When they enter the URL, their home page is already customised with their name and address details. The personalised URL can also collect important information like updates to customer contact details and other information that will help you to profile your customer.

With a few keystrokes, your clients are interacting with your business. And, with our unique, real-time tracking software, you’re learning more about their interests and preferences.

PURLs are a great way to connect with your customers. You can use them to:

• Update your database
• Gather new contacts
• Track customer activity and preferences
• Enhance your marketing campaigns
• Measure campaign success down to an individual level
• Educate potential customers about your company and the services you offer

Perfect for competition entries, online surveys, event registration and pre-releases, PURLs are the smart way to build a database of qualified contacts.

To take advantage of this cutting-edge marketing tool, request a quote or demonstration from your local Snap Centre.